Everyone judges a book by its cover, and this is particularly true in business. When you hand someone a business card, they should say "Wow, nice card." The same goes for a brochure, a banner, a sign or a commercial.

If you're not getting compliments on your marketing collateral and outreach campaigns, odds are, you are leaving business on the table for someone who is.
Getting-the-Most

GETTING THE MOST OUT OF YOUR TEAM

4:30 pm • 16-10-2012 • By Jake

I am extremely fortunate to be one of a handful of business people I know that don’t need to advertise.  The bulk of my existing and new clients come from referrals or clients that see or hear the materials I have made and want the same quality for themselves.   The rest of my clientele, and [...]

brandingmuse

Rebranding Pitfalls

11:35 am • 10-05-2012 • By Jake

If you are considering rebranding your organization, there must be a reason. If everyone raved about you and what you do, the idea of abandoning that brand in favor of a flashy new cover would be crazy under most circumstances. So what is your reason? Is it because you are tired of the look that [...]

DecayofMeaning-616x352

The Decay of Cliche’

10:52 am • 19-04-2012 • By Jake

The inherent vice of advertising is the progressive dilution in the power of our language. The moment someone in marketing finds a gem with which it can entice customers to part with their dollars, is the moment it becomes a cliche’ and so begins its countdown to meaningless.

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