I am extremely fortunate to be one of a handful of business people I know that don’t need to advertise.  The bulk of my existing and new clients come from referrals or clients that see or hear the materials I have made and want the same quality for themselves.   The rest of my clientele, and [...]

If you are considering rebranding your organization, there must be a reason. If everyone raved about you and what you do, the idea of abandoning that brand in favor of a flashy new cover would be crazy under most circumstances. So what is your reason? Is it because you are tired of the look that [...]

The inherent vice of advertising is the progressive dilution in the power of our language. The moment someone in marketing finds a gem with which it can entice customers to part with their dollars, is the moment it becomes a cliche’ and so begins its countdown to meaningless.